Sr. Category Brand Manager Biscuit job - Mondelez International

Company Name

Mondelez International jobs

Job Posted June 12, 2018
Source www.gulftalent.com

Sr. Category Brand Manager Biscuit  



Job description / Role Sr. Category Brand Manager Biscuits, KSA Job Description Position Purpose Supports flawless execution of category activation marketing strategy/plan within the cluster/ market to deliver revenue, profit and share objectives for the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation Key Accountabilities - Drives the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon. - Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 's - Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication - Manages connection & media planning and buying locally - Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales ...

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