Marketing & Communications Senior Manager job - Robert Walters - UAE - Riyadh, Riyadh

Company Name

Robert Walters - UAE jobs

Job Location

Riyadh

Job Posted November 12, 2017
Source www.gulftalent.com

Marketing & Communications Senior Manager  



Corporate Branding & Marketing: • Assesses the various organizational operating parameters to develop a strategic marketing / branding / communications plan in order to assist the organization in achieving its organizational goals and targets. • Provides strategic direction and leads the development (or updation) and articulation of corporate brand by identifying and articulating the desired brand elements / attributes. • Provides strategic directions, owns and leads the development of a consolidated corporate branding plan. • Oversees the identification of requisite marketing initiatives in order to drive the overall corporate brand; and assists with LoB specific marketing initiatives (as and when assistance is required) • Ensures the development of overall branding, marketing and communication guidelines / manuals etc. to be followed by LoBs • Provides direction and assists in developing LoB specific guidelines in line with the overall guidelines. • Ensures that concerned LoB / Departments adhere to applicable corporate marketing & ...

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